WE TAKE YOU TO THE NEXT LEVEL

Unlimited potential from raising the results with our Digital Marketing activities.

Review Your POTENTIAL
Grow Your Local Business

Our Knowledge Puts You On The Cutting Edge

Your online success depends on gaining traction in the online world and converting that traction into a tangible result. Today we are faced with a multi-dimensional online world, comprising of websites, portals, search engines, and social spaces.  Leveraging online activity requires a proper structure, starting with your website and the messaging it presents, followed by the ways it interacts with different online communities.

STRATEGIC PLANNING

Understanding your goals and tailoring a set of services to achieve results is critical for YOUR online success.

TOPitY provides each client with a Strategic Plan to achieve both your online investment goals and communication objectives.

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RESPONSIVE WEBSITES

Responsive websites are three websites in one. The website reconfigures itself for the device of each user – Desktop, Tablet or Mobile.

Without a responsive website Google will assign a penalty that reduces search engine rankings plus users will leave given that the website layout doesn’t match their device.

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INTERNET MARKETING

The online world is an ever evolving space, with new elements and opportunities emerging rapidly.

Being a results oriented company, TOPitY will provide you with a customized Internet Marketing program with the RIGHT MIX to achieve your objectives.

CUSTOMIZED PROGRAMS with the RIGHT MIX Lead To:

  • Increased Conversion
  • More Leads/Sales
  • Reduced cost per Lead

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EVALUATING PERFORMANCE

How effective are your online programs?

Ongoing evaluation of your analytics data and the application of testing tools provide answers.  Our full evaluation process includes Actionable Review Meetings;

  • Keyword Rankings & PPC Results
  • Reviewing Activity from Analytics
  • Goal Funnel & Call to Action Evaluation
  • A/B & Multivariate Testing
  • Lead Management

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LOCAL BUSINESS BUILDING

Existing Websites that generate leads can help local companies grow their business from DAY 1!

We place your logo into this website along with contact information and you are ready to GO.

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PLANNING FOR PERFORMANCE

Planning for Success

Online success achieves both the investment goals & communication objectives for each client. This is unique to each client and is determined by asking the right questions.

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Internet Branding

The key to online communication is ENGAGEMENT or better put, PARTICIPATION.

Today two-way communication or multi-communication paths are being built between people and organizations that would have not been possible just a decade ago.

Internet Branding plays a key role in this new online environment.

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WEBSITE DEVELOPMENT

Keyword Analysis

Creating a blueprint for grouping keywords together based on USER INTENT is a critical step for Internet Marketing in the eyes of Google, as defined by the RankBrain Algorithm, you are satisfying User Intent. This leads to higher rankings and website traffic.

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Content Creation

The power of persuasion, creating enthusiasm and building trust are all critical for online success. Developing content to achieve these objectives is critical.

Furthermore, TOPitY blends the fundamentals of good copy writing with our proprietary keyword research based on User Intent to create website pages that rank for a broad number of keywords to deliver maximum website traffic of high quality.

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Conversion Tools

Designated landing pages is critical for success. These pages are excepted to be found FIRST when people encounter your website based on their keyword search.

Predetermined landing pages have multiple Calls to Action to improve conversion.

The same principles can also be applied to other pages at your website.

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FULL SPECTRUM OF SERVICES

PROMOTION – THE RIGHT MIX

Organic Rankings

Online success can be defined as a website that achieves your investment goals and properly supports your communication objectives. Gaining high organic rankings will go a long way towards helping you achieve both of these goals.

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Pay Per Click

With Pay Per Click (PPC) marketing, we place ads under specific keywords that are referred to as MONEY KEYWORDS. The objective is to immediately present these individuals who click on your ad with an offer right away.

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Social Media

We blend Search Engine Optimization (Organic Optimization) and Social Media Optimization. We will work with you to develop a professional Social Media Marketing program customized for your organization that will support your Organic Optimization efforts.

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EVALUATING PERFORMANCE

Tracking Online Activity

In order to achieve online success, PROPERLY tracking the activity generated by your website provides a clear understanding of what works and what doesn’t work.

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Conversion Rate Optimization

Our systematic approach to conversion will direct clients to gear their website and Internet Marketing activities towards their target markets. We evaluate several elements to ensure you have optimised results.

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Switch to Professional Internet Marketing Services

TOPitY provides PROFESSIONAL ONLINE SERVICES that obtain RESULTS.

Switch to Professional Services

SEO

Organic Optimization

Get your SEO Program in gear with TOPitY and take advantage of those people who are searching for your products and services online.

  • Excellent Ranking Results
  • Lead Generation & Sales
  • Call Tracking

PPC

Pay Per Click Advertising

Targeting specific keywords and phrases with online Pay Per Click advertising is another way to bring targeted traffic to your website.

  • Landing Page Design
  • Conversion Tracking
  • Call Tracking

Websites

That Convert

Optimize your site for desktop, mobile and tablet views to effectively communicate with all people searching for your products & services.

  • Responsive Web Design
  • Conversion Focus
  • Top Tier Visual Editor

Measuring Your ROI

Once that you are in a position to BE FOUND online for specific keywords & phrases it is important to gain CONVERSION, that is getting your website visitors to contact you or buy from your online store. Evaluating online sales, leads, and phone calls will allow us to calculate the rate of return from your online efforts.