GROUPING KEYWORDS BASED ON USER INTENT

Understanding the keywords and phrases that are most relevant to your organization is critical to attract the right kind of website traffic: KEYWORDS GROUPED BASED ON USER INTENT.

TOPitY Proprietary Keyword Research

Conducting Keyword Research

We start with keywords and phrases that are relevant to your organization and expand the list using a variety keyword tools. The biggest problem is that many people skip keyword research altogether, thinking THEY ALREADY know what their keywords are.

Our message is simple – just do it and get some help from the experts.

Understanding the INTENT of those people searching for information – looking for answers that they are asking Google – becomes critical for online ranking success.

User Intent Must Be SATISFIED

Since 2016, the biggest development for keyword research has been grouping keywords based on USER INTENT. Google has evolved with the RankBrain algorithm by rewarding website content that is relevant to users who are conducting searches, which means that CONTENT REVOLVES AROUND KEYWORDS GROUPED BY USER INTENT.

Creating a blueprint that represents grouped keywords based on USER INTENT for each website page within your overall website architecture becomes a critical step for Organic Marketing Success.

User Intent Must Be SATISFIED

Since 2016, the biggest development for keyword research has been grouping keywords based on USER INTENT. Google has evolved with the RankBrain algorithm by rewarding website content that is relevant to users who are conducting searches, which means that CONTENT REVOLVES AROUND KEYWORDS GROUPED BY USER INTENT.

Understanding the intent of those people searching for information – looking for answers that they are asking Google becomes critical for online ranking success.

Construct the Ultimate Website Architecture with Keyword Groupings Based On USER INTENT

Ultimately, we create a blueprint for your website architecture utilizing BOTH marketplace analysis blended with keyword research based on USER INTENT and weave them together into a superior Website Architecture.

Evaluate User Intent

Broaden Your Scope

Many people believe that generic keywords are the pot of gold at the end of a rainbow. However, long tail keywords (i.e. exact terminology) are more likely to provide higher conversion rates (i.e. leads or sales). The idea is to have both generic keywords and exact terminology (i.e. long tail keywords) in your keyword list.

In general, Internet visitors do their background research with generic keywords, which leads them to search with long tail keywords of specific interest.

Taking It to the Next Level

There is a tremendous amount more that we can do with Keyword research. The first aspect is to determine different types of keywords and see which types apply to you. For example, we can look at On Page, Effective, Competitor, Client, Experimental, Exotic, and of course your Money Keywords – the Sweet Spot for success.

Keyword Analysis is an Ongoing Exercise

TOPitY understands that keyword research is not a static exercise. It is, like many other aspects of the online world, it is dynamic and ongoing. When doing keyword research you must always keep in mind your Investment Goals and Communication Objectives. For more information please contact us directly.

Keyword Research Based on USER INTENT Makes all the difference

Understanding keywords based on USER INTENT is best accomplished through our proprietary methods.

TOPitY Proprietary Keyword Analysis