Improving Internet Marketing Results
Direct sales are always the primary objective however, the next best action is a qualified lead. As professionals, we are always working to improve the quality and quantity of leads coming to an organization from their Internet Marketing activities.
The first step towards improving the quality and quantity of your leads is to measure them accurately.
The two primary ways are through phone calls and contact forms. Contact form leads are straight forward to track and Topity offers complete phone call tracking services.
Tracking phone calls properly can provide critical information on what marketing programs are producing results.
Fine Tuning Internet Marketing Programs
If you learn that a specific stream of traffic is delivering more quality and/or quantity of leads from a specific Target Market Group, then you can put more energy into that program. The natural tendency is to bring more of your efforts, and budget, to bear on successful combinations.
You can take this one step further and go after other similar streams of traffic from other sources, if the logic is in your favour.
The alternative is also true. If your program is generating leads and these leads are not of good quality and/or quantity, then you must decide if these resources could be put to better use.
Topity professionals can help you determine where to place your resources for generating the most leads & maximizing ROI.
Increasing Conversion with Conversion Funnel Analysis
In most cases, achieving your conversion goals means that users move through your website in a predetermined manner. Tracking their movement will allow you to make adjustments that improve conversion results.
Analyzing the goal funnel analytics can lead to website adjustments that will increase your conversion rates.
Analyzing Goal Funnel Data
Topity professionals are experts at goal funnel analysis and making adjustments that create more inquiries, leads and sales for our clients.
Creating a Goal Funnel
The first step to creating a goal funnel in an analytics program is knowing what your goals are. Next you identify a conversion path and place these web pages into a goal funnel. You can have more than one goal funnel.
Developing a Quality Link Building Campaign requires specific strategies that meshes with your organization and industry. Your Internet Branding Strategy provides great direction in this area.
Funnels Provide Conversion Information
• Conversion Rate.
• Goal Verification Path.
• Funnel Visualization – Vertical.
• Number of visits to each step in the funnel.
• The % of visits that continued to the next step.
• Where exiting visitors went.
• Horizontal Funnel for Advanced Segmentation
• Goal Value: the Monetary Value of the goal achieved