Paid Online Advertising
The main benefit from Paid Online Advertising is immediate results. This ability to drive traffic to your website right away is a great compliment to your organic optimization efforts, which can take time to fully achieve results.
Paid ads with hyper-links are displayed on specific keyword results pages at search engines or third party sites that allow for sponsored advertising.
When Internet Users click on your paid ad and go to your website (this action is termed a click-through) a fee is charged. Pay Per Click advertising is the most common form of paid advertising and is referred to as paid search.
PPC or Pay-Per-Click Marketing
Paid search or Pay-Per-Click marketing is quite straightforward. You register with a search engine, like Google, and submit a list of search terms that you consider desirable in combination with specific ads. Your ad, along with a hyper link, is given a prominent placement on the page associated with your selected keywords under the title ‘Sponsored Links’.
Paid search links (Ads) tend to be clicked by consumers who have an immediate need for the products and services they are searching for RIGHT NOW.
When Internet Users click on your ad and go to your website (click-through) a fee is charged to your account. You can set the total ad budget in advance and when this budget figure is reached, your ads are removed from the search engine. An account needs to be established for each search engine that you advertise on, such as Google, Yahoo! and Bing.