SEARCH ENGINE OPTIMIZATION (SEO) – GETTING FOUND NATURALLY

People covet high natural rankings at the major search engines because 80% of B2C & B2B customers are doing online research before buying.

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More Traffic Means More Business Opportunities

  • Increase website traffic from people who are searching online for your products & services
  • Become an authority online with high Search Engine Rankings (SERP’s)
  • Increase sales leads & phone inquiries
  • Sell your products online

Getting ahead of your competition with high natural search engine rankings for keywords relevant to your business is critical today. The positive influence that search engines can provide – providing more traffic to your website – is the primary purpose of SEO.

Knowing popular search terms is a good start, however increasing your site traffic requires research and planning. This research is done by TOPitY Professionals who focus on helping you reach your target market. We make sure this process is done skillfully so that the quality of your website traffic increases.

 

What is SEO?

Organic Optimization, also referred to as Search Engine Optimization (SEO), is the process of structuring a website and applying an ongoing effort to gain high natural rankings for specific keywords and phrases at the major search engines and maintain those high natural rankings over time.

The first step is to gain an understanding of the keywords and phases that are relevant to your business. The online competitiveness of these keywords will determine how much activity is required to gain successful ranking results.

SEO takes skill, experience, and knowhow. All of these aspects can be found in abundance with the professionals at TOPitY.

High natural search engine rankings are considered to be authentic because they cannot be purchased, providing an air of authority and trust ALONG WITH LOTS OF QUALITY TRAFFIC.

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Getting started with SEO

The first step is to conduct research on the keywords and search terms you find most desirable and see how they match up with your target markets. This will also provide clues about how your website architecture, navigation and content should be structured in order to obtain your investment goals and communication objectives. Once this has been completed, the technical aspects of your website can be accessed.

Ask us to do a FREE SEO Analysis. We always start with gaining an understanding of your keywords and review the technical aspects of your website.

Getting started with SEO

The first step is to conduct research on the keywords and search terms you find most desirable and see how they match up with your target markets. This will also provide clues about how your website architecture, navigation and content should be structured in order to obtain your investment goals and communication objectives. Once this has been completed, the technical aspects of your website can be accessed.

FREE SEO Analysis

Ask us to do a FREE SEO Analysis. We always start with gaining an understanding of your keywords and review the technical aspects of your website.

White Hat Tactics Are Critical

Organic Optimization (SEO) can ONLY influence how the search engines produce search results – and the influence you want to have is positive. The first thing you must consider is the manner with which your organic optimization activity is being conducted, and you must focus on ethics or what we refer to as White Hat tactics.

In a nutshell, you need a website structure that conforms to the principals and guidelines issued by search engine, particularly Google. Following search engine guidelines are key to ranking high naturally at these search engines.

This takes skill, experience, and knowhow. Contact the professionals at TOPitY who utilize white hate SEO tactic’s and strategies.

Trying to fool search engines into providing you with better rankings is like the emperor with no clothes. Once found out you will have penalties and be left naked on street of search engine rankings.

TECHNICAL ASPECTS OF SEO

On Page Optimization

Basically, On Page SEO activities focus at the way your website is structured for search engine spiders. If your website structure is NOT done properly, search engine spiders will NOT pick up on your content and report to the search engines that your website holds very little value to those who are searching.

In 2019 Google handled 75% of all desktop search traffic, and 86% of all mobile and tablet search traffic GLOBALLY. This is a very good resaon to make sure your website is acknowleaged properly by Google search engine spiders. However, today it is important to address the RankBrian Algorithm, which is machine learning or ‘AI’

If your website is properly structured, search engines will be able read your material and the goal is to have them acknowledge that your information is valuable. 

Off Page Optimization

Off Page SEO Analysis refers to the online buzz that is created around your website, or how popular it is online. Adding new content, blogging on different topics that generate a response and participating in social media programs are some of the ways to gain attention online.

Submitting your articles properly helps to build your online reputation in a specific field. Sending your company’s press releases through top notch and reliable Press Release services will give you maximum visibility and recognition. Placing all ongoing content into a blog site that is attached to your main website reinforces the value.

Ongoing SEO activities combined with ongoing content generation and circulation programs help you get noticed in a positive way by search engines.

The RankBrain Algorithm Utilized by Google is ‘Machine Learning’ or ‘AI’

RankBrain was introduced sometime in 2015 because Google needed a method of producing search results for keyword phrases where there was no data. Most of these are long-tailed search queries or keyword phrases. The machine leaning algorithm allows Google to “GUESS” the best answer (i.e. search result) and continues to evolve to this day.

Basically, Google creates relationships between groups of keywords. Those keywords that are deemed similar gain traction. The key is to group your keywords properly on the page. Furthermore, avoid conflict within similar groups of keywords. Confused? Ask TOPitY professionals about our proprietary keyword research based on User Intent.

Looking for Growth?

Get ahead and grow your business with organic high ranking pages at the major search engines.

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