There are 2 main ways of gaining online traffic;
Search Engine Marketing plays a significant role in developing new business by driving qualified traffic to your website using organic and paid search terms. Driving qualified traffic has made Search Engine Marketing one of the most powerful new marketing channels available today. Furthermore, organic rankings (natural rankings) have the added value of being authentic, which adds legitimacy to websites that are presented by search engines at the top of their natural search results, especially Google.
Gaining a response from interested people usually leads to a new connection and potentially a new customer relationship. Keep in mind that specific messages or topics are what bring qualified traffic to your website. Social Media and Email Marketing lead the way, while blogs and press releases can also be used as the starting point for a new relationship. Brand recognition becomes a critical tool for building awareness when developing these new relationships.
There are 5 Main Components for the Model;
Tailored messaging aimed at your Target Market Groups is the foundation for Solid Messaging. Offering each Target Market Group messaging they can relate to increases the probability that they will stay long enough to give you the opportunity to convert them. Ultimately, this means connecting customer requirements with relevant solutions at the appropriate time.
A Community really consists of many sets of relationships, built on shared interests that are interwoven through communication exchanges. Today, these online exchanges consist of Social Media Networks that grew from the basic chat rooms or community sharing websites. Your Target Market Groups who are already participating on these Social networks will tend to gravitate to places that are relevant to them. Simply put, you need to be there.
Having informed customers requires a new approach of presenting products and services, especially when they can be combined to provide a complete solution. Furthermore, continuous customer input provides a feedback channel that was not previously available. Feedback can be used for new product development, clarification of existing products, clearing up any mis-understandings regarding products and services, as well as for customer service purposes.
Individual interaction and a dynamic online environment will allow the seller to quickly adjust pricing and buyers the opportunity to compare pricing instantly. In general, there is more flexibility on both sides of the exchange in a dynamic online environment.
The Internet itself offers a new distribution channel. However, like pricing the environment is more dynamic than traditional channels and offers the ability to deliver products and services in new ways. Distribution can be dynamic and tailored individually.
The full picture is shown below.
Commonly we hear the term Value pricing, or perceived benefits and how these change over time. Objectives of the seller, based on Brand Equity & Product Class, Market Penetration, Bundling along with Sales Targets, ROI, and Partner Discounts are all major factors when determining pricing strategies. Naturally, market demand is the other portion that completes the pricing equation.
Experience has demonstrated to us at Topity that specific encouragement, or messaging, to your Target Market Groups in each main component of the Internet Marketing Model will increase conversion rates.
Giving your visitors a great online experience and making each step of your conversion path easy, friendly and empowering will also lead to higher conversion rates.
Ask us to show you how.